Writing Samples

American University's Master of Arts in Strategic Communications, COMM644: Writing for Strategic Communication explores the relationship between audience, message structure, and medium through exercises in strategic writing. The following is featured samples of drafts, edits and polished strategic communication, including plans, news releases, speeches, social media, opinion pieces, short video treatments, and scripts. 

News Release 

The following text is known as a News Release, which "reflects sound principles an structure" to present a clear target audience and objective to identify a compelling message to introduce DC Metro Food Tours.  

Media Plan  

The following document is known as a Media Plan, which provides the ability to leverage a event or organization through executing a successfully media plan including a media alert, media list, and remarks for the CEO of Keep America Beautiful.

Persuasive Writing: Op-Ed

The following text is known as  a OpEd, which is known to "shape policy, shift conversation and influence social change. The Op-Ed focuses on Nickelodeon show "The Loud House," that features first same-sex marriage cartoon. 

Social Media Campaign

The following text is known as a Social Media Campaign, is used to achieve the communication objective to increase and engage the Urban Orchard audience leveraging social media. 

Crisis Communication Writing

The following text is known as a Crisis Communication Plan, where "writing plays a integral role in successfully managing public relations crises. The following is a Brach's Confection scenario to provide a solution. 

Global Corporate Communication

The following text is known as a Communication Strategy Memo, which explores the complexities of corporate communication through a case study surrounding Groupon. Through this document, one is able to layout strategic steps that will combat key issues affecting the company.